TikTok is testing a new collaboration feature for posts, inspired by Instagram. How could this innovation transform the engagement of creators and brands on the platform? Discover the details and potential use cases of this new option.
TikTok is testing a new collaboration feature.
According to recent findings from app researcher Radu Oncescu and analysis from the SpAndroid team, TikTok is working on an option to allow creators to tag up to five other collaborators on a post.
This feature, currently in advanced testing, will allow users to link their profiles to post details, providing a new dimension of collaboration on the platform.
The code elements suggest several interesting features:
- Creators will be able to invite up to five other creators to participate in a collaborative post.
- Users will need to approve collaborator lists, with the option to decline or opt out retroactively.
- Collaborative posts will appear on the profiles of the main creator and collaborators.
- Only the primary creator will be able to edit the post after it goes live.
- Invitations to collaborate will be limited to four times per month.
Illustrations and use cases of the collaboration functionality
This feature promises to boost interactions on TikTok, providing new opportunities for creators and brands. Here are some concrete examples of its use:
For businesses and brands
Collaborations on TikTok can play a crucial role in marketing and affiliate campaigns. For example, a clothing brand could collaborate with several influencers to present a new collection.
Each collaborative post would appear on the influencers' and brands's profiles, increasing visibility and reaching a wider audience.
Additionally, businesses could use this feature to organize competitions or online events, inviting their followers to co-create content with them.
For influencers
Influencers can leverage collaborations to diversify their content and reach new audiences. For example, two influencers from different niches could collaborate on a video series, combining their strengths to attract a wider audience.
This strategy could also be used for sponsored partnerships, where multiple influencers come together to promote a product or service, maximizing the impact of the campaign.
For community managers
Community managers will be able to use this functionality to strengthen community engagement. For example, they could organize hashtag challenges or campaigns where community members are invited to collaborate on themed videos.
This not only encourages active user participation, but also creates a sense of community and brand loyalty.