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Over the past decade, data centers have become the topic of conversation in the’investment world and a massive source of revenue for tech giants. Amazon Web Services generates today's nearly 20% of the e-commerce giant's revenue. At the same time, however, Nvidia , the leading supplier of components for data centers, has become the third-largest technology company in the world. The increasing use of technologies from’artificial intelligence, which require significant computing power and storage, is only powering the’s rise of data centers, which is expected to further increase in the years to come. According to the data presented by Stocklytics.com, the global data center market is expected to grow by 30% and reach a value of more than 430 billion dollars by 2028’ . Cloud computing and AI are exploding the data market. The widespread adoption of cloud computing has dramatically transformed the landscape of data centers. While it has reduced the numb...
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Get Ready to Duet! TikTok Collaborations Are Here to Change the Content Game
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TikTok is testing a new collaboration feature for posts, inspired by Instagram. How could this innovation transform the engagement of creators and brands on the platform? Discover the details and potential use cases of this new option.
TikTok is testing a new collaboration feature.
According to recent findings from app researcher Radu Oncescu and analysis from the SpAndroid team, TikTok is working on an option to allow creators to tag up to five other collaborators on a post.
This feature, currently in advanced testing, will allow users to link their profiles to post details, providing a new dimension of collaboration on the platform.
The code elements suggest several interesting features:
Creators will be able to invite up to five other creators to participate in a collaborative post.
Users will need to approve collaborator lists, with the option to decline or opt out retroactively.
Collaborative posts will appear on the profiles of the main creator and collaborators.
Only the primary creator will be able to edit the post after it goes live.
Invitations to collaborate will be limited to four times per month.
Illustrations and use cases of the collaboration functionality
This feature promises to boost interactions on TikTok, providing new opportunities for creators and brands. Here are some concrete examples of its use:
For businesses and brands
Collaborations on TikTok can play a crucial role in marketing and affiliate campaigns. For example, a clothing brand could collaborate with several influencers to present a new collection.
Each collaborative post would appear on the influencers' and brands's profiles, increasing visibility and reaching a wider audience.
Additionally, businesses could use this feature to organize competitions or online events, inviting their followers to co-create content with them.
For influencers
Influencers can leverage collaborations to diversify their content and reach new audiences. For example, two influencers from different niches could collaborate on a video series, combining their strengths to attract a wider audience.
This strategy could also be used for sponsored partnerships, where multiple influencers come together to promote a product or service, maximizing the impact of the campaign.
For community managers
Community managers will be able to use this functionality to strengthen community engagement. For example, they could organize hashtag challenges or campaigns where community members are invited to collaborate on themed videos.
This not only encourages active user participation, but also creates a sense of community and brand loyalty.
TikTok Collaborations: A Game-Changer for Brands & Creators (FAQs)
On Meta's platforms, a label for AI-generated content Following in the footsteps of other players, Meta is gradually developing methods to regulate the use of generative AI on its platforms. In a blog post published this Tuesday, February 6, the American group announces the introduction, "in the coming months", of a tool to automatically label AI-generated content on Facebook, Threads, and Instagram. To develop this solution, the company is announcing that it is "working with industry partners to establish common technical standards to signal that content has been generated by AI", details Nick Clegg, the Menlo Park-based group's dedicated president of international affairs. Meta has already developed a similar tool for its image-generating AI. This announcement is hardly a surprise: since the US launch of Imagine with Meta, the group has already, "for reasons of transparency and traceability", deployed two watermarks on images produced by its i...
How Meta's Threads is Changing the Social Networking Experience In response to demand from its community, Threads recently introduced trending topics, a feature that transforms the way users discover and interact with news topics. This innovation promises to boost engagement and deliver an enriched user experience. But how big is it, and what potential impact will it have on the use of Threads? Meta's new social network, Threads, continues to evolve with the launch of trending topics, a feature eagerly awaited by users and reminiscent of that previously offered by X. This new feature should boost engagement on the platform and make it easier for users to discover and follow trending topics. Response to User Demand Since its launch last year, Threads has grown in popularity, as evidenced by the recent increase in its user base. However, many users were calling for a trending topics feature, similar to the one already available on X. With this in mind, Mark Zuckerberg, CEO of ...
After ChatGPT and DALL-E, its conversational agent and AI image generator, OpenAI has unveiled Sora, a video generator, "capable of creating realistic and creative scenes from text instructions", describes the company in a blog post. In its final stages of testing, this new model appears particularly impressive in the examples shared by OpenAI. Sora, OpenAI's text-to-video model, unveiled Sora is an AI-based video generator. According to OpenAI, this new model can generate videos of up to one minute in length, "respecting visual quality and consistency with the user's prompt". In concrete terms, Sora will make it possible to generate videos in the same way as one generates an image with tools such as DALL-E or Midjourney. "Sora is capable of handling complex scenes with multiple characters, specific types of movement, and precise details of subject and background," explains OpenAI. The model understands not only what the user has requested in ...
