Instagram is introducing a new “Enable Notifications” sticker to allow business accounts to alert their most loyal followers. What are the benefits of this new feature, and how will it improve creator visibility?
What is the problem that Instagram is trying to solve?
According to Adam Mosseri, the head of Instagram, the biggest challenge for creators on Instagram is the difficulty of reaching all of their followers with each post.
He explains that this is due to two main factors: firstly, not all followers open the app every day; on the other hand, those who connect are faced with a surplus of content, making it impossible to consult all the posts.
These natural limitations of the algorithm and user behaviors reduce the visibility of creators.
How does the “Enable Notifications” sticker work?
The “Enable Notifications” sticker has been specially designed for professional accounts and is integrated into the Stories customization options.
Followers who interact with this sticker can choose to receive notifications for various content types, including posts, stories, reels, and live videos.
They can also customize their preferences to receive alerts for all or only certain types of updates.
A tool among other innovations
The “Enable notifications” sticker is part of a series of new features aimed at strengthening interaction between creators and their community.
For example, Instagram also introduced a “Subscribe” sticker, allowing users to subscribe directly to a creator from a Story. In addition, the social network added polls to feed publications to encourage more interaction.