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Revolutionizing Data Centers: The AI and Cloud Computing Boom

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Over the past decade, data centers have become the topic of conversation in the’investment world and a massive source of revenue for tech giants. Amazon Web Services  generates today's nearly  20% of the e-commerce giant's revenue. At the same time, however,  Nvidia , the leading supplier of components for data centers, has become the third-largest technology company in the world. The increasing use of technologies from’artificial intelligence, which require significant computing power and storage, is only powering the’s rise of data centers, which is expected to further increase in the years to come. According to the data presented by  Stocklytics.com,   the global data center market is expected to grow by 30% and reach   a value of more than 430 billion dollars by 2028’ . Cloud computing and AI are exploding the data market. The widespread adoption of cloud computing has dramatically transformed the landscape of data centers. While it has reduced the numb...

Is Your Site Still Struggling After the Helpful Content Update? Here's Why (and How to Recover!)

Google's Helpful Content Update shook up rankings, leaving many sites scrambling to recover. Why do some sites struggle to bounce back despite their efforts? How do Google update dynamics influence rankings?

helpful-content-update-recovery

Changes brought by the helpful content update

HCU, introduced in September 2023, was designed to improve the quality of search results by favoring content that is informative, relevant, and useful to users.

However, several sites have seen a drastic drop in their online visibility, despite improvements to their content. John Mueller, a Google representative, explained that recovery may take longer than before.

Recovery Challenges

When asked if sites affected by HCU can hope for recovery, John Mueller reiterated that they can regain their positions if they improve their content.

However, re-evaluating the rankings can take months or even require another update cycle.

This extended duration can be discouraging for site owners who have worked hard to improve their content.

The influence of general updates

The Helpful Content Update also highlighted the relationship between general algorithm updates and site recovery.

According to Mueller, general updates, which occur every few months, are essential for a full reevaluation of sites.

He also noted that the improvements made do not guarantee automatic recovery, as the quality of competition also influences rankings.

The frustration of the SEO community

The SEO community reacted strongly to this situation. Lily Ray, a notable industry figure, expressed her frustration on Twitter, stating that some sites have lost over 90% of their visibility since HCU, despite the improvements.

Helpful Content Update Recovery: Your FAQ Guide

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