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Revolutionizing Data Centers: The AI and Cloud Computing Boom

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Over the past decade, data centers have become the topic of conversation in the’investment world and a massive source of revenue for tech giants. Amazon Web Services  generates today's nearly  20% of the e-commerce giant's revenue. At the same time, however,  Nvidia , the leading supplier of components for data centers, has become the third-largest technology company in the world. The increasing use of technologies from’artificial intelligence, which require significant computing power and storage, is only powering the’s rise of data centers, which is expected to further increase in the years to come. According to the data presented by  Stocklytics.com,   the global data center market is expected to grow by 30% and reach   a value of more than 430 billion dollars by 2028’ . Cloud computing and AI are exploding the data market. The widespread adoption of cloud computing has dramatically transformed the landscape of data centers. While it has reduced the numb...

Google Cracks Down on Spam! Is Your Site Safe From Ranking Penalty?

Google launches a new policy to combat the “SEO parasite” and protect the quality of search results. How will this affect website rankings? Will third-party content still be considered spam?

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The new SEO anti-parasite policy

Starting May 5, 2024, Google will introduce a policy against reputational abuse, or “SEO parasites.”.

This new rule aims to combat practices that allow low-quality content to use the reputation of a third-party site to artificially improve their ranking in search results.

What is reputational abuse?

Reputation abuse occurs when third-party content, usually of low quality, is published on trusted sites with the aim of exploiting their authority to improve their rankings.

For example, a reputable educational site can host payday loan reviews, gaining visibility in Google search results.

Consequences for third-party content

Under the new policy, third-party content posted primarily for ranking reasons, without the direct supervision of the site owner, will be considered spam.

Google will then take measures, automatic or manual, to combat this abuse.

Implications for the SEO Industry

Reactions in the SEO community

This new policy is welcomed by many SEO professionals, who have complained about the negative effects of SEO parasite practices on the quality of search results.

They hope that this initiative will improve the relevance of the results by eliminating misleading or poor-quality content.

Exemptions for native ads

It is important to note that this new policy does not cover all forms of third-party content.

Advertising content aimed at regular readers, such as native advertising or advertorials, is generally excluded from the definition of spam.

This content, when published on trusted sites, should not confuse readers accustomed to the publication or users arriving via search results.

Is Your Site Google-Safe? Unmask Google's New Anti-Spam Rules (FAQs)

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