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How do I find a lost device without an Internet connection? This question often resonates among users of smartphones and other connected gadgets. Google provides an answer with the new version of its Find My Device service. This new feature, which will be deployed in France on May 25, 2024, promises to transform the way we find our lost devices, even without an Internet connection! A locator network inspired by the Apple model The new Google Find feature is inspired by Apple's Find My Network. Until now, Google's Find My App only allowed devices to be found if they were connected to the Internet. This limitation is now overcome through a collaborative network that relies on Android's vast user base. Operation without an Internet connection thanks to Bluetooth The major innovation of this update lies in the ability to  find devices not connected to the Internet  using Bluetooth. Each compatible Android smartphone  (Android 9 minimum)  can now participate anonym...

TikTok is testing a new collaboration feature for posts, inspired by Instagram. How could this innovation transform the engagement of creators and brands on the platform? Discover the details and potential use cases of this new option. TikTok is testing a new collaboration feature. According to recent findings from app researcher Radu Oncescu and analysis from the SpAndroid team, TikTok is working on an option to allow creators to tag up to five other collaborators on a post. This feature, currently in advanced testing, will allow users to link their profiles to post details, providing a new dimension of collaboration on the platform. The code elements suggest several interesting features: Creators will be able to invite up to  five other creators  to participate in a collaborative post. Users  will need to approve  collaborator lists, with the option to decline or opt out retroactively. Collaborative posts will appear on the  profiles of the main creat...

 Have you ever wished you could directly integrate your Google Drive and OneDrive files into  ChatGPT so you can interact with them using GPT-4o? OpenAI has just announced this new feature, and it already promises great use cases! ChatGPT will offer direct integration with Google Drive and Microsoft OneDrive. The latest update to ChatGPT will allow you to  import files from Google Drive and Microsoft OneDrive directly into the chat interface . No more downloading files to your computer before importing them into ChatGPT. Now  you'll be able to upload various file types, including Google Sheets, Docs, and Slides, as well as Microsoft Excel, Word, and PowerPoint files, directly into ChatGPT Plus . These improvements will be available in OpenAI's new flagship model, GPT-4o. This feature will only be available to paid ChatGPT users (ChatGPT Plus, Team, and Enterprise subscribers). ChatGPT will now be able to understand datasets and accomplish tasks in natura...

 Instagram is introducing a new “Enable Notifications” sticker to allow business accounts to alert their most loyal followers. What are the benefits of this new feature, and how will it improve creator visibility? What is the problem that Instagram is trying to solve? According to Adam Mosseri, the head of Instagram, the biggest challenge for creators on Instagram is the difficulty of reaching all of their followers with each post. He explains that this is due to two main factors: firstly, not all followers open the app every day; on the other hand, those who connect are faced with a surplus of content, making it impossible to consult all the posts. These natural limitations of the algorithm and user behaviors reduce the visibility of creators. How does the “Enable Notifications” sticker work? The  “Enable Notifications”  sticker has been specially designed for professional accounts and is integrated into the Stories customization options. Followers who interact w...

 Women's social networks are experiencing rapid growth, providing secure spaces for exchange against cyberharassment and sexism. How do these platforms give women a voice again and promote a more positive digital environment? The context and the rise of women's networks Social networks dedicated specifically to women have experienced rapid growth in recent years, creating caring and secure spaces for exchange, such as WeMoms or TheSorority. This expansion addresses the many challenges women face online, including sexism, sexualization of bodies, and cyberharassment. According to an Ipsos study carried out in November 2023,  84% of victims of cyberviolence are women . Furthermore, the High Council for Equality (HCE) has highlighted that digital technology amplifies sexist bias. Emerging communities:  Meuf ,  Les Martines Faced with this observation, female entrepreneurs have mobilized to create exclusively female spaces. Claire Suco, creator of the social netw...

Twitch is transforming journalism by providing a space where live interaction and immersive debates become the norm. How has this platform disrupted traditional media, and why is it attracting more and more journalists? A new stage for live journalism The major advantage of Twitch is its ability to create a space dedicated to  “live news." . Unlike traditional media, which offers a more passive consumption experience, Twitch encourages  real-time interaction  between content creators and audiences. This transforms discussions into collective debates, and classic journalistic norms are more than turned upside down. Live interaction  with Hasan Piker The very popular political commentator on Twitch, with 2.6 million subscribers, interacts directly with his audience or answers their questions in real time. This dynamic fosters authentic exchanges, which have proven very lucrative for Piker, generating approximately $65,000 per month from his interactive shows. ...

Advertising spending on social media has more than doubled since 2020. What innovations are leading this trend? And which countries are involved in this upheaval? Discover the impact of this exponential growth. Meteorological rise since 2020 Since the onset of  the COVID-19 pandemic , the social media ad spending landscape has undergone a major transformation. The amount invested by companies has  more than doubled since 2020, indicating a significant increase in the reach and influence of these platforms. In 2022, social networks had  4.7 billion users , consolidating their position as an essential market for advertisers and brands. Expenditure forecasts Social media ad spending is on track to surpass  $300 billion by 2024,  marking 33% growth in just two years. This upward trend shows  no signs of slowing down,  with a projection reaching $332 billion by 2025. Investments continue to increase, particularly with the adoption of  new forms of adv...

Google's Helpful Content Update shook up rankings, leaving many sites scrambling to recover. Why do some sites struggle to bounce back despite their efforts? How do Google update dynamics influence rankings? Changes brought by the helpful content update HCU, introduced in September 2023, was designed to  improve the quality of search results by favoring content that is informative, relevant, and useful to users. However, several sites have seen a drastic drop in their online visibility, despite improvements to their content.  John Mueller , a Google representative, explained that recovery may take longer than before. Recovery Challenges When asked if sites affected by HCU can hope for recovery, John Mueller reiterated that they can regain their positions if they improve their content. However, re-evaluating the rankings  can take months or even require another update cycle. This extended duration  can be discouraging  for site owners who have worked ha...

Perplexity AI, a search platform powered by artificial intelligence, is shaking up the digital landscape by providing summarized and sourced answers, offering a new alternative to traditional search engines. Could this new approach reshape the online search industry? An AI-powered search experience Perplexity AI reinvents the way users access information by providing summarized and sourced answers, in stark contrast to Google's list of links. Built on  ChatGPT  3.5 and its own model, Perplexity offers a dynamic search platform that aims to serve as a comprehensive tool for knowledge discovery. The role of AI in information retrieval Perplexity AI leverages large language models (LLMs) such as  GPT-4, Claude 3, Mistral Large , and an experimental model of perplexity. This merger allows Perplexity to quickly provide precise and sourced answers. The platform not only offers information summaries but also a conversational experience where follow-up questions main...

Google launches a new policy to combat the “ SEO parasite ” and protect the quality of search results. How will this affect website rankings? Will third-party content still be considered  spam ? The new SEO anti-parasite policy Starting  May 5, 2024, Google will introduce a policy against reputational abuse, or “SEO parasites.”. This new rule aims to combat practices that allow  low-quality content  to use the reputation of a third-party site to artificially improve their ranking in search results. What is reputational abuse? Reputation abuse occurs when third-party content, usually of low quality, is published on trusted sites with the aim of exploiting their authority to improve their rankings. For example, a reputable educational site can host payday loan reviews, gaining visibility in Google search results. Consequences for third-party content Under the new policy, third-party content posted primarily for ranking reasons, without the direct supervision ...

The Pixel 8a reveals numerous promotional images. But that's not all since we know the price of the future mid-range smartphone, and good news: it will be the same as the Pixel 7a! The Pixel 8a will keep the same price as the current generation, according to a rumor. It will cost $499 for 128 GB of storage and $559 for 256 GB of storage. A leaker has shared numerous promotional images of the smartphone. The Pixel 8 is expected to be presented at Google I/O on May 14. It is therefore no coincidence that leaks are increasing, particularly regarding the mid-range version of this future series. After a video of the Pixel 8a , time for  new images, but above all, a price  for the versions with 128 GB and 256 GB of storage. The same price list as the Pixel 7a The Pixel 8a promises a lot, both in terms of photos, as always with Google smartphones, and in terms of its AI tools. Without forgetting that the smartphone will be entitled to 7 years of updates ,. Are you conside...