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Showing posts from April, 2024

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Revolutionizing Data Centers: The AI and Cloud Computing Boom

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Over the past decade, data centers have become the topic of conversation in the’investment world and a massive source of revenue for tech giants. Amazon Web Services  generates today's nearly  20% of the e-commerce giant's revenue. At the same time, however,  Nvidia , the leading supplier of components for data centers, has become the third-largest technology company in the world. The increasing use of technologies from’artificial intelligence, which require significant computing power and storage, is only powering the’s rise of data centers, which is expected to further increase in the years to come. According to the data presented by  Stocklytics.com,   the global data center market is expected to grow by 30% and reach   a value of more than 430 billion dollars by 2028’ . Cloud computing and AI are exploding the data market. The widespread adoption of cloud computing has dramatically transformed the landscape of data centers. While it has reduced the numb...

Hidden Danger! Facebook Pixel Skimmers Threaten Your Website!

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Did you know that credit card skimmers can hide in seemingly harmless scripts on your website? Learn how to identify and protect yourself from these insidious threats. Malicious camouflage: the credit card skimmer According to cybersecurity experts, attackers have managed to inject a credit card skimmer into a script that  masquerades as a Facebook Pixel tracker. This type of script is typically  used to track and optimize the performance  of social media advertising campaigns. However, in this case, the malicious script quietly redirects data to a malicious domain,  thereby fooling users  and security systems. Analysis of a malicious Facebook Pixel script At first glance, the malicious script  may appear identical  to a legitimate Facebook Pixel script, but close inspection reveals crucial differences. For example, the domain usually called by the Facebook Pixel code is replaced by a malicious domain. This subtle change is often hidden by...

Struggle No More, Devs! Top 10 Chrome Extensions to Supercharge Your Workflow

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Various Chrome extensions can allow different trades to improve their productivity, avoid certain time-consuming tasks, and save precious time on a daily basis by offering various quick and easy-to-use features. Discover, in this article, a selection of ten free Chrome extensions intended to help web developers! 1. Web Developer The Web Developer extension adds a browser toolbar and menu with various tools dedicated to web developers. They allow you to manipulate the elements of a page, validate code, or visualize design elements such as grids or locations. The extension thus offers quick access to features that facilitate the debugging, design, and optimization of websites. Download the Web Developer extension. 2. Wappalyzer Wappalyzer helps identify the different technologies used on websites, including CMS, development frameworks, analysis tools, and many others. This extension is useful for developers who want to understand what technologies a website is built with. It ca...

Google Delays the Demise of Third-Party Cookies: A Reprieve for E-commerce or a Privacy Nightmare?

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Google has once again postponed the end of third-party cookies. Supposed to be replaced in 2022, then in 2024 , these third-party cookies, deposited by a third-party domain on the visited site, which track the visitor on several sites and provide key elements for online and targeted advertising, will not be deleted by Google from its Chrome browser before 2025. At issue are the requirements of the British Competition Authority (CMA), which is concerned about the impact of this decision on the digital marketing sector and on Google's competitors in the field. End of third-party cookies: what are the blocking elements? It was through a  brief press release that Google announced on Tuesday, April 23, 2024, that the deletion of third-party cookies on Chrome will not take place this year but rather at the beginning of 2025. This will require approval from the Competition and Markets. Authority (CMA) and the Information Commissioner's Office  (ICO), responsible for checking that ...

Is TikTok Facing a Double Whammy? Rewards System Halt & Potential US Ban

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TikTok Lite: the rewards system suspended in Europe This Wednesday, April 24, TikTok announced that it had  “voluntarily”  suspended the reward functionality on  TikTok Lite , an application deployed in France and Spain at the beginning of April. This suspension is planned for an initial period of 60 days.  As a reminder, this option allowed you to obtain Amazon vouchers in exchange for actions carried out on the platform: following creators, liking videos, spending several minutes watching content, etc. This suspension is effective throughout the EU, as TikTok specifies in a post  on X:  TikTok always seeks to engage constructively with the European Commission and other regulators. That's why we're voluntarily suspending reward features in TikTok Lite while we address the concerns they've raised. The European Commission forces TikTok to fold. This decision comes following a “formal procedure,"  in other words, an investigation, opened by the Eur...

CEOs Beware: Are You a Sitting Duck for "Whaling" Phishing Attacks?

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“Whaling phishing” is a formidable cyber threat today. This term symbolizes targeted attacks against key figures in organizations, from CEOs to senior executives. But why are these “big fish” targeted? And what are the consequences? Faced with the constant rise in cyberattacks in recent years, this article aims to give you the knowledge necessary to detect, prevent, and respond effectively to whaling phishing. What is whaling phishing? Whale phishing is an advanced form of phishing , a sophisticated cybercriminal attack aimed at  targeting high-level individuals or organizations , such as senior executives, CEOs, or other influential figures within a company or organization. institution. This technique takes its name from the analogy with whaling, which targets the largest fish in the ocean. Whale phishing is particularly dangerous because of its ability to bypass security measures . By targeting high-level individuals within an organization, cybercriminals can  access s...

Unleash the Power of Structured Data: Dominate Search with Google's Secret Weapon!

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Structured data is essential to improve the understanding of your pages by search engines and to optimize their display in search results. They help clarify page content and better target user queries. Use Google's Rich Results Test Tool. This tool, accessible via Google Developers, allows you to verify that Google correctly interprets the structured data on your site. Here's how to use it effectively: Access the tool : Go to the Google Rich Results Testing Tool page. Enter your URL or HTML code : You can directly test a page by inserting the URL or copying the HTML code into the tool. Analysis of results : The tool will display the detected structured data and errors and give you an overview of how Google interprets your page. Use the Schema.org markup validation tool. For more technical verification that complies with universal standards, the Validator.schema.org tool is recommended. It supports different structured data formats, like JSON-LD, microdata, or RDFa. ...

Unleash Instagram Stories Magic: Pro Tips to Captivate Your Audience

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Instagram recently shared a set of recommendations aimed at improving user engagement with Stories. Although no new features have been introduced, these tips can enrich your creativity and optimize your use of Stories. Using sticker templates Improve interaction with sticker templates. According to Instagram, using  “Sticker Templates,”  launched last December, is an effective way to boost engagement. These templates allow users to contribute to your story via an “Add your own” invitation. You can  personalize these templates with GIFs,  text, or images to encourage more interactions. Creating and using a template According to Instagram, to create a  “Personal Addition” template, simply select “Personal Addition/TTemplates” in the Stickers tray. You can customize your template or use the random option for inspiration. Once your story is shared, it is accessible to everyone to add personal content. Optimizing the layout of stories Creative compositio...

Is Someone Stalking You? Know Your Location Tracking Rights!

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With the advent of GPS tracking devices and mobile apps,  locating someone without their knowledge  has become extremely accessible. These tools offer the ability to  remotely monitor  a person's location via a computer or laptop, raising important privacy and security questions. Several European countries have passed legislation to address privacy concerns raised by tracking other people's movements without their knowledge. These regulations are often part of  harassment  laws or  prohibit the use and installation  of tracking devices on an individual's device or vehicle. The question of the legality of locating someone without their knowledge is complex, but in most cases, it is considered a crime . This highlights the importance of consent and legal limits on unauthorized surveillance and tracking. In this context, our article will guide you through the legal limits of location, the crucial role of consent, and the potential consequences...

The Shocking Truth: Who REALLY Controls Your Online Journey? (SparkToro & Datos Study)

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Rand Fishkin, in partnership with clickstream data provider Datos, recently presented extensive research into how traffic is directed across the web. This study looks at which platforms send the most traffic and examines whether large platforms continue to direct significant traffic to the open web. Top Web Traffic Providers The study reveals that Google largely dominates as the top traffic referrer in the United States,  with approximately 63.41% of traffic  coming from the 170 most visited sites. YouTube comes in second place, although Google services like  Google Docs , Gmail, and Google Meet are hosted under the same domain, which is not the case for Microsoft, which disperses its services across several domains. According to Rand Fishkin, this dominance of Google in traffic distribution is not surprising to those in the digital marketing business, as Google has often been responsible for more than  70% of many sites' traffic. Understanding the term “traffi...

Unleash Your Creativity: Revolutionary AI Now Powers Adobe Express Mobile App!

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Adobe launched this Thursday, April 18, 2024, a brand new version of its Adobe Express mobile application, its graphic design platform. After being in beta for several months, it presents an interface where Firefly 's generative AI tools hold a privileged place. Govind Balakrishnan, senior vice president, Express product group and digital media services, and Timothy Liu, growth product manager for Adobe Express, presented the application, already available on iOS and Android, exclusively at Trendedfeeds. Generative AI tools are at the heart of the new Adobe Express application. AI to  “reimagine workflows” In the war on AI waged by the various solution publishers, Adobe has been able to place its pawns throughout the year 2023. This saw it unveil its in-house AI model, Firefly, which is divided into numerous tools dedicated to specific tasks within each piece of Adobe software. To the point that in France, according to Talan's 2024 Barometer , Firefly has become one of the ...