Trending

Revolutionizing Data Centers: The AI and Cloud Computing Boom

صورة
Over the past decade, data centers have become the topic of conversation in the’investment world and a massive source of revenue for tech giants. Amazon Web Services  generates today's nearly  20% of the e-commerce giant's revenue. At the same time, however,  Nvidia , the leading supplier of components for data centers, has become the third-largest technology company in the world. The increasing use of technologies from’artificial intelligence, which require significant computing power and storage, is only powering the’s rise of data centers, which is expected to further increase in the years to come. According to the data presented by  Stocklytics.com,   the global data center market is expected to grow by 30% and reach   a value of more than 430 billion dollars by 2028’ . Cloud computing and AI are exploding the data market. The widespread adoption of cloud computing has dramatically transformed the landscape of data centers. While it has reduced the numb...

Unlocking Audience Growth: 10 Expert Tips That Will Change Your Content Strategy Forever!

Digital strategy consultant Virginie Clève was invited, during SMX Paris, to unveil the latest elements that make Google Discover a powerful audience lever. Based on a study she conducted, the expert provided 10 tips for optimizing editorial products to give them a greater chance of appearing in Google's personalized information feed.

Audience Growth Strategies: Conceptual Illustration of a Rocket Flying High

Google Discover, a little reminder

Ahead of SMX Paris 2022, we interviewed Virginie Clève about Google Discover. This is how she described this flow of information to us: “Google Discover brings together a selection of articles that automatically appear in the Google SERP, natively on Android, but also in the Google application on Android and iOS.  Thus, it automatically recommends content to users based on their interests, their browsing history and their behavior on the web.

With Google Discover, we are in the era of ultra-personalization of content, where the Internet user passively receives information links.

A technique then deemed “very effective” by the consultant: “Once you have read all the articles offered on Discover, you generally have no more time to consult other links.  The whole challenge is therefore to offer content that will please readers while optimizing it so that it appears in Discover. For this, several small techniques are applicable, even if the results can be very different depending on the websites. These rules evolve over time and, if properly respected, they can significantly increase the audience of a website.

10 Content Optimization Tips for Google Discover

To increase the chances of seeing your editorial content highlighted via Google Discover, Virginie Clève has provided 10 tips to help you with this task. Here are the new content optimization rules for Google Discover in 2024, and some information to know:

  1. Title:  The ideal length of a title differs for each site. It is advisable to absolutely avoid titles of less than 50 characters. Beyond 109 characters, the expert does not consider that it is too long a title for Discover, but such a length can be harmful for SEO.
  2. Optimal syntax: Discover seems to increasingly highlight titles close to “what works on social networks” with a more “emotional” tone without racing for keywords.
  3. Photo: It is important to upload “a beautiful and strong visual leader of large size." . If it is less than 1200 pixels wide, it then falls outside the guidelines not only of Discover but also of Google News, Facebook, and potential . ”
  4. EEAT: The EEAT criteria (experience, expertise, authority, and trust) remain particularly important. “Sites with a good EEAT are preferred; having real authors is a real plus, with a file dedicated to each of them,” explains Virginie Clève. “Avoid unsigned content and dispatches,” she adds.
  5. Paid articles: paid articles, with paywalls as with many media, “are as visible as free content,"  points out the specialist, and generate, in Discover, a larger audience in general.
  6. Length of content: avoid articles of less than 1,200 characters, recommended Virginie Clève, while specifying that the “optimal length is different depending on the site.".
  7. Updating articles: “You can update your articles; this will give you a little boost of freshness,” notes the consultant.
  8. Click-through rate: to break into Google Discover, “a very good CTR is required. For this, title, image, and publication schedule are key elements that must be worked on. The number of these very good CTRs depends on your site.
  9. Lifespan: The lifespan of an item in Discover “depends from site to site. An article can appear on Discover several years after its publication,” notes Virginie Clève.
  10. Site optimization: it is necessary to have a technically up-to-date website optimized for Discover in order to avoid technical rejections as much as possible.
Unlocking Audience Growth: FAQ

المشاركات الشائعة من هذه المدونة

Comprehensive Professional Liability Insurance: Safeguard Your Business Against Errors and Risks

صورة
Professional Liability Insurance: Safeguarding Against Financial Perils It might be tempting to assume one's immunity to errors, yet they are an inevitable facet of human endeavors, regardless of proficiency. Often, errors present themselves as invaluable opportunities for learning and development. However, when errors bear the potential for substantial financial repercussions, the consideration of professional liability insurance becomes prudent. Understanding Professional Liability Insurance What does professional liability insurance entail, you ask? It furnishes coverage against damages resulting from allegations of negligence or malpractice during the execution of one's professional obligations. Put differently, in the eventuality that a misstep, actual or perceived, by oneself or one's personnel results in financial detriment to a client prompting litigation, professional liability insurance serves as a bulwark against such financial burdens. Commonly referred to as...
قراءة المزيد

Riding the Storm: MSPs Battling a Tsunami of Cyberattacks

صورة
According to a study conducted by Kaseya, 78% of managed service providers (MSPs) identify cybersecurity as their top IT challenge. This figure echoes the constant increase in cyberattacks and highlights the importance for companies to invest in suitable protection solutions. The Kaseya report In an exhaustive report  of around twenty pages, the researchers compiled and analyzed the responses of  984 participants , mainly from North America, representing 70% of the sample. This detailed document is freely available, providing a wealth of valuable information for industry professionals. For those who would prefer a straightforward summary without having to register or commit several hours to reading,  here is a look at the highlights and key conclusions drawn from this in-depth study. What exactly is an MSP? An MSP, or managed service provider, is a company that manages other companies' IT services remotely. This can include the management of networks, infrastructure, app...
قراءة المزيد