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Over the past decade, data centers have become the topic of conversation in the’investment world and a massive source of revenue for tech giants. Amazon Web Services generates today's nearly 20% of the e-commerce giant's revenue. At the same time, however, Nvidia , the leading supplier of components for data centers, has become the third-largest technology company in the world. The increasing use of technologies from’artificial intelligence, which require significant computing power and storage, is only powering the’s rise of data centers, which is expected to further increase in the years to come. According to the data presented by Stocklytics.com, the global data center market is expected to grow by 30% and reach a value of more than 430 billion dollars by 2028’ . Cloud computing and AI are exploding the data market. The widespread adoption of cloud computing has dramatically transformed the landscape of data centers. While it has reduced the numb...
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Enhanced Google Analytics 4: Seamlessly Integrated with Google Ads for Enhanced Insights!
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Google unifies conversions between ads and analytics.
In a blog post published this Thursday, March 21, Google announced a significant update to Google Analytics 4, with the addition of features aimed at better measuring campaign performance. Concretely, Google wants to allow Analytics and Google Ads users to compare metrics related to consumer behavior between the two platforms. To this end, key events will soon be integrated into GA 4, replacing the conversions currently offered. They will be aligned with Google Ads indicators.
Key events allow site and app owners to continue to consistently measure the most important behaviors across their websites and apps to optimize their users' experiences. Thanks to this update, a conversion will be the same whether it appears in your Google Ads report or in a Google Analytics report, as Google specifies in its blog post.
Additionally, users who have linked their Google Ads account to Analytics will now be able to access “consistent conversions in the Ads workspace for reporting on campaign performance”. Cross-channel conversion reporting, extending beyond Google Ads, will also be accessible in GA4. The various changes will be integrated automatically starting today.
Google prepares the web without third-party cookies.
In 2024, marketers will need to prepare for the end of third-party cookies by adopting data collection practices that are more respectful of user privacy. With this in mind, Google confirms that the Privacy Sandbox Protected Audience API will soon be supported by GA4. integration, which should allow advertisers to reach their audience without using third-party cookies.
The firm also recalls the measures recently put in place to strengthen support for improved conversions, using secure and consented first-party data, with the aim of obtaining a more precise vision of performance.
To analyze your audience and access data that respects the confidentiality of Internet users and complies with GDPR requirements, numerous web analytics solutions are available on the market.
On Meta's platforms, a label for AI-generated content Following in the footsteps of other players, Meta is gradually developing methods to regulate the use of generative AI on its platforms. In a blog post published this Tuesday, February 6, the American group announces the introduction, "in the coming months", of a tool to automatically label AI-generated content on Facebook, Threads, and Instagram. To develop this solution, the company is announcing that it is "working with industry partners to establish common technical standards to signal that content has been generated by AI", details Nick Clegg, the Menlo Park-based group's dedicated president of international affairs. Meta has already developed a similar tool for its image-generating AI. This announcement is hardly a surprise: since the US launch of Imagine with Meta, the group has already, "for reasons of transparency and traceability", deployed two watermarks on images produced by its i...
How Meta's Threads is Changing the Social Networking Experience In response to demand from its community, Threads recently introduced trending topics, a feature that transforms the way users discover and interact with news topics. This innovation promises to boost engagement and deliver an enriched user experience. But how big is it, and what potential impact will it have on the use of Threads? Meta's new social network, Threads, continues to evolve with the launch of trending topics, a feature eagerly awaited by users and reminiscent of that previously offered by X. This new feature should boost engagement on the platform and make it easier for users to discover and follow trending topics. Response to User Demand Since its launch last year, Threads has grown in popularity, as evidenced by the recent increase in its user base. However, many users were calling for a trending topics feature, similar to the one already available on X. With this in mind, Mark Zuckerberg, CEO of ...
After ChatGPT and DALL-E, its conversational agent and AI image generator, OpenAI has unveiled Sora, a video generator, "capable of creating realistic and creative scenes from text instructions", describes the company in a blog post. In its final stages of testing, this new model appears particularly impressive in the examples shared by OpenAI. Sora, OpenAI's text-to-video model, unveiled Sora is an AI-based video generator. According to OpenAI, this new model can generate videos of up to one minute in length, "respecting visual quality and consistency with the user's prompt". In concrete terms, Sora will make it possible to generate videos in the same way as one generates an image with tools such as DALL-E or Midjourney. "Sora is capable of handling complex scenes with multiple characters, specific types of movement, and precise details of subject and background," explains OpenAI. The model understands not only what the user has requested in ...
