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The new iPad Pro and Air should finally be released shortly, the Apple firm having suffered delays in the development of their dedicated software. After 18 months of waiting, these devices should offer significant improvements. Once again,  the release date of the new iPads is becoming clearer . Our sincerest apologies; initial information pointed towards a release in March, which we report to you in the linked article at the end of January. It's the end of the month, and still nothing! It ultimately turns out that Apple has fallen behind in the development of dedicated software and will only release these new models a little later. Bloomberg  reports that Apple's contractors are now ramping up production of these long-awaited new iPads. The launch would thus be planned  for early May 2024 , according to the sources of the famous journalist Mark Gurman, a specialist at the Apple firm. What will the new iPad Pro and Air models offer? The planned improvements are signi...

Mass publishing content doesn't necessarily make it undesirable in Google's eyes, according to Google's John Mueller. This statement raises an important question for content creators and SEO specialists: can quantity compromise quality in the eyes of search engines? This article explores the nuances of mass publishing and its impact on SEO. What is bulk publishing? Mass publishing means uploading a large amount of content in a short time . This practice, which can be motivated by several reasons, including the ease of preparing the internal linking strategy, for example, if you publish 40 to 50 pieces of content at once, is often debated in the SEO community. But is it considered  spam  by Google? Should you rather publish your content over time regularly with the same average daily rhythm or publish everything at once? Google's position on mass publishing John Mueller clarifies things : the quantity of content published at one time is not a determining factor fo...

Founder and CEO of Incremys , a collaborative SEO campaign management platform, Iban Touchet explained during  All4Customer  how the arrival of generative AI has transformed SEO content strategies. Recalling the fundamentals of SEO, he wanted to detail how personalized artificial intelligence tools can change the way decision-makers, but also content writers, work. Fundamentals shaken up by AI SEO focuses on three fundamentals: technique, content, and notoriety. The technique is based on the need to create a website that meets Google's technical criteria. Every page that you want to be known to Google must be indexed by Google. The goal of content creation is to attract visits through relevant writing based on a keyword. Finally, notoriety will be notably grouped and fed by external links that redirect to your site. SEO content strategies are based on a simple concept:  “The use of the right content on the right keyword... and on all its variants,"  explains Iban ...

Apple's new products will be presented on June 10, 2024. In a press release  published this Tuesday, March 26, Apple announced the date of the Worldwide Developers Conference (WWDC). This annual conference, mainly dedicated to developers, will be broadcast online from June 10 to 14, 2024. It will begin with an inaugural keynote, particularly awaited by the brand's followers, which will be held at Apple Park, the company's headquarters. ,  “the opening day of the conference," i.e. , i.e. June 10. Faithful to tradition, the Apple brand will take advantage of this annual event to  “highlight the latest developments in iOS, iPadOS, macOS, watchOS, tvOS, and visionOS,” according to the press release. If it is unlikely that the event will be marked by the introduction of a new product, as was the case in 2023 with the presentation of the Vision Pro helmet , the WWDC should allow us to obtain more information on  iOS 18 , the next major software update for the iPhone, wh...

LinkedIn to develop its own TikTok clone Like YouTube with its Shorts, Instagram with its Reels, or Snapchat with Spotlight, LinkedIn plans to experiment with a video feed inspired by TikTok, the platform confirmed to the American media outlet TechCrunch . Currently in the testing phase with a limited number of users, this new channel was spotted by Austin Null, strategic director of an American influencer marketing agency. As shown  in the preview shared on its LinkedIn profile , visible below, this vertical feed, soberly called Video, should be integrated into the navigation bar and function in a manner comparable to that of TikTok. It will thus be possible to scroll, share, like, or comment on the content presented in the feed, which will likely cover topics related to the professional world or personal development, to respect the implicit conventions of the platform. Speaking to  TechCrunch , LinkedIn did not detail how the algorithm works or the criteria determining the...

Are you looking to improve the effectiveness of your advertising campaigns on LinkedIn and maximize your return on investment ? Staying on top of the latest trends today is important to ensure visibility and growth for your brand (or your customers). How can you take advantage of new  LinkedIn ad  features to outperform your competitors and achieve your marketing goals more effectively? Discover in this article the seven latest  new LinkedIn  Ads features that will help you optimize your actions for improved results.   2 improvements to sponsored message campaigns LinkedIn has introduced two new features for sponsored message campaigns: Max Delivery bidding strategy and item optimization using AI. The maximum delivery strategy (automated bidding) uses machine learning to make automatic bids for you and optimize your advertising budget on LinkedIn. Based on your campaign objective, Max Delivery automatically adjusts your bid to deliver the most possible key...

The French Competition Authority (ACDF) has imposed a record fine of 250 million euros on Google, accused of having exploited French media content to train its  chatbot  Bard  (now Gemini), its artificial intelligence (IA) generator, without authorization or remuneration from the publishers concerned. Lack of respect for commitments on publisher remuneration Google signed an agreement with French press publishers in 2020,  guaranteeing their remuneration  when using their articles in its search results pages. Obviously, the firm would have forgotten this agreement regarding  the training of Gemini , an AI-powered chatbot based on the Bard algorithm launched in 2023. According to the investigation carried out by the ACDF, Google did not request permission from the publishers to use their articles for this purpose and did not pay them accordingly. An endless saga between Google and the French competition authority This is not the first sanction imposed ...

 For several years now, China has blocked access to foreign social media platforms such as X, YouTube, Facebook, Instagram, and Google services. This censorship policy faces numerous criticisms, both nationally and internationally. Recently, Beijing has also warned against the forced sale or banning of TikTok in the United States, even threatening retaliation. Censorship in China In China, the government blocks access to many popular Western  social networks , including Facebook, Twitter, Instagram, YouTube, and WhatsApp. The reasons behind these blockages are mainly linked to information control and censorship exercised by the Chinese government. Censorship and control of information Western social networks are generally open platforms where users can share information freely,  including criticism of the government.  The Chinese government blocks these platforms to maintain strict control over information that circulates online, limiting dissent and preven...

 YouTube has just announced the launch of a new tool in Creator Studio that requires creators to report whether content was created with artificial intelligence (AI). This obligation concerns “content that a viewer could easily confuse with a real person, place, or event,” specifies YouTube.   The need to notify the use of AI in realistic content In November 2023, YouTube had already declared that it would implement new measures on its platform in 2024, including  a video editing simplification tool  released at the beginning of March. Today, she affirms her intention to  ask creators to mention the use of AI in their content, particularly for videos that appear realistic. The changes will appear in the form  of tags or labels , either in the detailed description of the video or near the video player. “We do not require creators to disclose content that is manifestly unrealistic, animated, contains special effects, or uses generative AI to assist in ...

  The video game industry, a world with its own language By gradually establishing itself in our daily lives since the marketing of Pong in November 1972 , the video game has not only created a cultural identity but also its own vocabulary, encompassing a set of formulas, expressions, and acronyms. A rich, diverse lexicon that evolves with technological advances and the emergence of new genres or new gaming practices. But for a neophyte, whom an experienced player would readily describe as a  noob  or  casu , it is not necessarily easy to grasp the meaning of anglicisms or acronyms, which are nevertheless, and sometimes for several decades, widely adopted by the video game industry and gaming communities. But then, what do terms like  L2P ,  theorycraft,  or  vaporware mean? Explanation of text for  newbies .  GLHF  . 30 words frequently used in the world of video games AAA, pronounced "triple-A,"  defines a game that re...

Google unifies conversions between ads and analytics. In a  blog post published this Thursday, March 21, Google announced a significant update to Google Analytics 4, with the addition of features aimed at better measuring campaign performance. Concretely, Google wants to allow Analytics and Google Ads users to compare metrics related to consumer behavior between the two platforms. To this end, key events will soon be integrated into GA 4, replacing the conversions currently offered. They will be aligned with Google Ads indicators. Key events allow site and app owners to continue to consistently measure the most important behaviors across their websites and apps to optimize their users' experiences. Thanks to this update, a conversion will be the same whether it appears in your Google Ads report or in a Google Analytics report, as Google specifies in its blog post. Additionally, users who have linked their Google Ads account to Analytics will now be able to access  “consi...

 During a hearing in Brussels on Tuesday,  social media  giant Meta proposed a reduction in the price of its European premium subscription offers. This decision appears to be a response to criticism from regulators and complaints filed since the launch of the paid subscription offer. The reasons behind this reduction proposal Calm the anger of regulators and users. According to a lawyer representing the company at the hearing, this measure would allow European users to benefit from Facebook and Instagram without advertising at a cost half that proposed so far. By reducing its prices,  Meta seeks to ease tensions with European regulators, who denounce an anti-competitive practice . The American firm is accused of favoring its own services by setting up a discriminatory subscription system. In addition, many users complained that prices were considered too high, putting additional pressure on Meta to review its pricing schedule. Pursue its income diversification ...

  Google announces the integration of SafeSearch with the Search Console for more precise management of explicit content. If you still see this type of content despite enabling the SafeSearch filter, the tool will allow you to report this page. What you must remember is:  Google has moved the functionality of its SafeSearch tool to Search Console.  Despite this interface change, SafeSearch's explicit content level control remains unchanged.  The integration aims to simplify access to the SafeSearch tool alongside other essential SEO tools. SafeSearch integration with the Search Console Google's SafeSearch tool has migrated to the Search Console . This integration allows site owners to control the level of explicit content in their search results.  If you find that you are still seeing this type of content in your results, even though your SafeSearch filter is enabled, you can  use the tool to report any inappropriate pages .  By moving this...