Trending

Revolutionizing Data Centers: The AI and Cloud Computing Boom

Image
Over the past decade, data centers have become the topic of conversation in the’investment world and a massive source of revenue for tech giants. Amazon Web Services  generates today's nearly  20% of the e-commerce giant's revenue. At the same time, however,  Nvidia , the leading supplier of components for data centers, has become the third-largest technology company in the world. The increasing use of technologies from’artificial intelligence, which require significant computing power and storage, is only powering the’s rise of data centers, which is expected to further increase in the years to come. According to the data presented by  Stocklytics.com,   the global data center market is expected to grow by 30% and reach   a value of more than 430 billion dollars by 2028’ . Cloud computing and AI are exploding the data market. The widespread adoption of cloud computing has dramatically transformed the landscape of data centers. While it has reduced the numb...

Revolutionizing Customer Engagement: The Crucial Role of Aligned Sales and Marketing Strategies in 2024

The quest for autonomy, the emergence of artificial intelligence-powered tools, and the advent of tailored experiences—the year 2024 has seen many changes in the B2B customer journey. But how can we adapt to these changes and thus avoid a mismatch between supply and buyer expectations?

Revolutionizing Customer Engagement: The Crucial Role of Aligned Sales and Marketing Strategies in 2024

HubSpot's latest report, "The keys to performance in 2024," is based on recent studies carried out with HubSpot customers. As a preamble, the company deciphers recent developments in the customer journey, then suggests ways to anticipate and support them. Here are the main findings of the report.

How will customer expectations change in 2024?

In its report, HubSpot highlights several changes in customer behavior.

The emergence of self-service

Will 2023 mark the advent of the self-service experience? That's what HubSpot suggests, noting that 96% of prospects conduct their research on their own before approaching the sales department. According to the company, sales reps must therefore "evolve to adopt a consultant or partner posture" in order to assist and guide customers through their journey, whereas they were traditionally focused on presenting the features or benefits of their product. This evolution also implies the enrichment of content libraries "with more self-service demonstrations, interactive presentations, and free trials," says HubSpot, with the aim of maximizing conversions.

Increasing use of AI

To find out more about a product or service, many prospects are now using tools powered by artificial intelligence, and chatbots in particular. The aim, according to HubSpot, is to evaluate different options before initiating the purchase or subscription process. "8 out of 10 buyers already know about a company's products and services before their first interaction with the sales team," contextualizes the company. This growing use of AI-powered tools could ultimately accelerate sales cycles and improve sales performance, as it promotes autonomy and enables customers to make informed decisions.

The quest for a personalized experience

According to HubSpot, the expectations of sales teams have evolved both before and after a transaction has been finalized. Now, their role is no longer to provide product or pricing information, which is already known, but rather to offer strategic advice and use cases for the product or service to anticipate its ROI. "[Customers] rely on a personal experience as part of an ultra-individualized experience," HubSpot believes.

By the time a buyer fills out a lead generation form or contacts the sales team, he's already well informed. They expect high value-added exchanges, including tailored use cases to visualize the ROI of specific products or services the company can offer them. Building and maintaining relationships is therefore more important than ever, says HubSpot.

Harmonizing marketing and sales strategies: an imperative in 2024

To establish a lasting relationship with this "new generation of customers," as HubSpot calls them, it becomes essential to synchronize the strategies of sales and marketing teams. This is not necessarily the case today: according to the company, only 35% of marketing professionals consider that their strategy is aligned with that of sales teams, whereas the pooling of data makes it easier to achieve or surpass pre-set objectives as well as to understand one's target. To reinforce this synergy and create a perfect symbiosis, HubSpot recommends building on four pillars:

  • Harmonization of objectives: HubSpot recommends dividing up roles and setting objectives upstream so that marketing and sales teams are aligned on the number of leads to be generated, lead processing time, etc.
  • Data pooling: to enable teams to understand target expectations more easily, but also to obtain a 360° view of the customer base, HubSpot considers it essential to have a single source of information that references all customer data (preferences, needs, etc.) and can be used to adjust campaigns and strategies.
  • Collaboration in content production: according to HubSpot, marketing and sales teams need to focus on providing jointly developed content that can, above all, facilitate conversions. To achieve this, the company recommends focusing on "formats that deliver tangible added value to customers.".
  • Exploiting the benefits of CRM: by providing sales and marketing teams with a comprehensive, unified data source, a CRM solution is an "effective alignment lever," explains HubSpot, since it centralizes all customer information and facilitates the identification of effective strategies.


Popular posts from this blog

Meta Introduces AI-Generated Content Labeling for Transparency on Instagram and Facebook

Image
On Meta's platforms, a label for AI-generated content Following in the footsteps of other players, Meta is gradually developing methods to regulate the use of generative AI on its platforms. In a blog post published this Tuesday, February 6, the American group announces the introduction, "in the coming months", of a tool to automatically label AI-generated content on Facebook, Threads, and Instagram. To develop this solution, the company is announcing that it is "working with industry partners to establish common technical standards to signal that content has been generated by AI", details Nick Clegg, the Menlo Park-based group's dedicated president of international affairs. Meta has already developed a similar tool for its image-generating AI. This announcement is hardly a surprise: since the US launch of Imagine with Meta, the group has already, "for reasons of transparency and traceability", deployed two watermarks on images produced by its i...
Read more

Enhancing User Engagement: Threads' Trending Topics Revolution

Image
How Meta's Threads is Changing the Social Networking Experience In response to demand from its community, Threads recently introduced trending topics, a feature that transforms the way users discover and interact with news topics. This innovation promises to boost engagement and deliver an enriched user experience. But how big is it, and what potential impact will it have on the use of Threads? Meta's new social network, Threads, continues to evolve with the launch of trending topics, a feature eagerly awaited by users and reminiscent of that previously offered by X. This new feature should boost engagement on the platform and make it easier for users to discover and follow trending topics. Response to User Demand Since its launch last year, Threads has grown in popularity, as evidenced by the recent increase in its user base. However, many users were calling for a trending topics feature, similar to the one already available on X. With this in mind, Mark Zuckerberg, CEO of ...
Read more

Sora: OpenAI's Groundbreaking AI Video Generator Revealed - See the Stunning Results!

Image
After ChatGPT and DALL-E, its conversational agent and AI image generator, OpenAI has unveiled Sora, a video generator, "capable of creating realistic and creative scenes from text instructions", describes the company in a blog post. In its final stages of testing, this new model appears particularly impressive in the examples shared by OpenAI. Sora, OpenAI's text-to-video model, unveiled Sora is an AI-based video generator. According to OpenAI, this new model can generate videos of up to one minute in length, "respecting visual quality and consistency with the user's prompt". In concrete terms, Sora will make it possible to generate videos in the same way as one generates an image with tools such as DALL-E or Midjourney. "Sora is capable of handling complex scenes with multiple characters, specific types of movement, and precise details of subject and background," explains OpenAI. The model understands not only what the user has requested in ...
Read more