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A showcase for innovations of all kinds, the Mobile World Congress (MWC) takes place from February 26 to 29 in Barcelona. This annual event enables manufacturers to unveil their upcoming products and innovations, even if they're still only at the prototype stage. Which devices made the biggest impact at the show, and which could revolutionize our habits in the years to come? Here's an overview. 1. Thinkbook Transparent Display Laptop Concept: a transparent PC prototype Described as "the industry's first laptop with a transparent micro-LED display," this 17.3-inch PC prototype features a borderless screen as well as a transparent keyboard and trackpad. This, according to its creator, Lenovo, "opens up new possibilities for collaboration and enables interaction between physical objects and overlaid digital content." To ensure that the screen blends naturally into its surroundings while guaranteeing optimum visibility, both indoors and out, the company...

Can you define VSEO in a few words? VSEO stands for Video Search Engine Optimization and refers to the practice of making videos visible and referencing oneself through videos. VSEO will enable you to improve your positioning and make your content appear both on video hosting platforms, such as YouTube or TikTok, and on traditional search engines. Where can video content appear on Google? When a search is performed, videos can appear in a number of ways. Internet users can exploit the filtering system offered by search engines and ask to obtain only video results, in the same way as for news or images. It's also possible that Google deems that for a specific query, it's relevant to display videos in an insert, which appears in the top or bottom corner of the screen. But this varies enormously from query to query. Video content may appear every time, or it may never appear at all. What's more, the system is constantly evolving. There was a time when videos were frequent...

A new bookmark option on Threads Threads continues to enrich its offerings. The meta-based social network, which plans t launch a Trends section in the near future, has recently introduced a Bookmark feature for posts. Initially tested with a limited group of users, this bookmark function is now available to users on iOS and Android. However, as the rollout is not yet complete, some users may not have access to it at this time. Publié par @threads Voir dans Threads For X's competitor (Twitter), this is not a major innovation; almost all social networks have already adopted a similar option. Rather, Threads aims to fill a gap, gradually adding key features that users have come to expect. How to register a post on Threads Registering a post on Threads is very simple. Here's how to do it (see front page image): Click on the publication you wish to save. In the top right-hand corner, press ---. Choose Save . To find the saved publication, proceed as follows: Go to ...

Instagram is developing a Snap Map clone. Instagram is currently working on the development of Friend Map , a feature that shares conceptual similarities with Snap Map , deployed by its competitor Snapchat since 2017. The option allows, in the same way as on the app renowned for its ephemeral content, to find out the geolocation of your contacts in real time. Any posts or stories that include a geographic location will be able to be displayed on the map, depending on your privacy settings. The information was revealed by mobile developer and engineer Alessandro Paluzzi, who is usually up to date with the company's internal news and who had already spotted an embryonic version of this Snap Map clone back in November. The development of the feature has since been confirmed by an Instagram spokesperson . For the moment, this is an internal prototype that has not yet been tested by users. At this stage, no roll-out date has been communicated by the Meta group. How does the friend map...

The Mistral AI startup , a rising star in the AI field and a fervent advocate of open source, continues to develop its models and gradually carve out a place for itself alongside the market's dominant players, such as OpenAI or Google. We take a look at the latest news! Mistral AI presents "Le Chat" and Mistral Large. In a blog post published on February 26, Mistral AI revealed Le Chat, a conversational service like ChatGPT , available free of charge in the beta version. Once you access Mistral Chat, you can select the AI model of your choice via an option at the top right of the interface. There are three different models to choose from, including Mistral Large, GPT-4's rival, which can be used by businesses in particular. Here are the three models available on Le Chat: Mistral Large : the model with superior reasoning capabilities, Next : the shortest, most concise model, Small : the fast and economical model. You can test Mistral Chat at chat.mistral.ai. For ...

Affiliate advertising is a popular digital approach for e-trade specialists and content material creators seeking to monetize their online visitors. This system permits individuals or businesses to generate passive earnings by way of selling the products or services of different companies. Through an overall performance-based approach, associate advertising creates a synergy between affiliates, seeking to maximize their profits, and advertisers, keen to amplify their audience and grow their income. By breaking down the concept of associate advertising, we are able to provide an explanation for the way it works and offer several pointers for deciding on an appropriate affiliate program. What is affiliate advertising? Affiliate marketing is an enterprise model in which associates, or promoters, are paid for generating income, leads, or clicks on behalf of an advertiser. This model is performance-based, which means that associates are paid handiest whi...

Snapchat doesn't tell you if you've been blocked. If someone has blocked you on Snapchat, this means that they are preventing you from accessing the content they publish on the platform and forbidding you from getting in touch with them. Blocking a person is done discreetly, and Snapchat doesn't send a notification to the blocked user. However, there are a few things you can do to find out if you've been blocked by one of your contacts. But first of all, it's important to remember that blocking social networks is a security measure. There are many reasons why a user might activate it: a personal dispute, discomfort in a conversation, a feeling of insecurity, and so on. So it's vital to respect your contact's decision and not insist on getting back in touch. Snapchat: a few tips to know if you're blocked The following signals may indicate that you've been blocked by a user: Their profile no longer appears in your friends list; all your Snapchat...

Faced with the increasingly rapid evolution of ChatGPT and its integration with Bing, Google is determined to maintain its leadership by offering a new, intelligent, conversational search engine. After the timid Bard, it's now time for "Google SGE" to revolutionize the way we search for information and your SEO strategy! Kodak, Nokia, Yahoo... History has shown us that all giants can fall. Today, despite its 93% market share worldwide, Google seems to be trembling (we already talked about it here) and wants to reinvent itself by transforming the search for information into a fluid, intuitive conversation. As you've already noticed, for some years now, the answers given by Google have been coming up more and more relevant. Movie times, weather, news, or even products—it's often no longer necessary to visit a site to extract the information you're looking for. This ease of use has driven many press publishers mad, even if they seem to have found commo...

In the digital arena, where cybercriminals and law enforcement agencies clash, Operation Cronos recently sounded a thunderclap. Like an action scene from a Hollywood movie, this operation targeted the notorious LockBit ransomware organization. But should the end of such an organization also mean the end of good practices in preventing cyberattacks? LockBit's survival dilemmas As in any good thriller, the villains have more than one trick up their sleeves: LockBit's leaders, dodging the clutches of justice, remain elusive shadows to this day. After the shock of Operation Cronos, the gang could opt for a golden retirement, basking in a pile of ill-gotten bitcoins. Or, true to its dubious entrepreneurial spirit, it could consider launching a "version 4.0" of its sinister business. Inspired by the woes of its predecessors at Conti, another shooting star in the ransomware world, LockBit might also consider fragmenting. The Conti group, once feared i...

 MP  Republicains Antoine Vermorel-Marques tabled a bill on February 13. The initiative aims to introduce an advantage-malus machine for garment purchases based totally on the environmental footprint of brands. A surcharge of 5 euros would be applied to each object bought through rapid-fashion platforms, specifically focused on people who put more than 1,000 new items online each day. Internet users' reaction to the suggestion It failed to take long for this thought to spark reactions and active discussions on the X platform, where a few Internet users are railing in opposition to this law, which they consider unfair and discriminatory. Many sense that this tax could have an immediate impact on their purchasing power and are concerned about its effects. Criticism and worries about the proposal Some Internet users accuse Antoine Vermorel-Marques of ignoring the economic and social realities they face in their daily lives. They criticize him ...

Are you passionate about search engine marketing? One event sticks out for its ambition to carry together the crème de l.A. crème of SEO, e-trade, and e-advertising professionals: SEO By Night. Scheduled for February 28 and 29, 2024, at the Espace Saint-Euverte in Orléans, this occasion promises to be a crossroads of alternate and understanding for all those searching to optimize their digital performance. let's find out what's on and spot you there. Search engine marketing by way of Night 2024 If you have not bought your ticket yet, there's nonetheless time! As a media accomplice of search engine optimization with the aid of Night 2024, we are imparting a 15% discount on all physical tickets with the code LEPTIDIGITAL. Immerse yourself in the world of SEO. Search engine marketing By Night is more than just a gathering of search engine optimization experts; it is a completely unique opportunity to discover the secrets of natural search engine op...

What is an NFC plate? Our tips are for use! It's a small accessory, just a few square centimeters in size, but the NFC plate is a marketing tool that can boost your brand awareness. This concept is winning over many companies thanks to its effectiveness. The NFC plate meets a variety of needs. For example, it can be used to communicate all kinds of information to your customers or to gather their opinions. Easy to use, this accessory is a must-have for your business. To help you better understand this concept, we explain it in this article: What is an NFC plate? What is the purpose of an NFC-connected plate? What's in it for you? What is an NFC plate? The NFC plate from Ma Plaque NFC is a wooden or Plexiglas plate that facilitates commercial communication. It can be displayed prominently on a counter, table, or desk, within easy reach of your customers. This digital marketing tool can be glued ...

WhatsApp adds shortcuts for text formatting WhatsApp lets you change the formatting of text within your messages. And this is nothing new: for several years now, it has been possible to write messages in bold, italics, strikethrough, or with fixed-cast lettering (i.e., more spaced out). Meta has now added four new editing options, each with its own shortcut. From now on, instant messaging users will be able to quickly create bulleted and numbered lists, generate a quotation block, and write code. In development since summer 2023, these four new formatting shortcuts are currently being rolled out to users of Android, iOS, web, and Mac versions. These options are also supported on broadcast channels, giving administrators more freedom to offer more visually appealing content. These new features are in addition to the latest ones, including the ability to create your own stickers or pin a message to the top of a discussion. How to use the new WhatsApp shortcuts T...

Gemma 2B and 7B: Google presents two open-source AI models If Google seemed to have fallen behind in the AI race during 2023, the firm has been multiplying its announcements for several weeks now. After launching its new Gemini language model (and its improved version, Gemini 1.5), then rebranding its Google Bard chatbot, also named Gemini, Google has announced the launch of two lighter, open-source models: Gemma 2B and Gemma 7B. Gemma means "precious stone" in Latin, but it's hard not to see a nod to Gemini. Indeed, Gemma 2B and Gemma 7B have been created "using the same research and technologies used to create the Gemini models," says Google in a blog post. The company also points out that "each size is released with pre-trained variants tailored to the instructions.". Language models for researchers and developers Both models, available with a commercial license, are specifically targeted at researchers and developers, enabling them to design the...

On Tuesday, February 20, Metricool, a company specializing in social network analysis and management, unveiled its latest study on the professional social network LinkedIn. The study aims to "provide answers to questions frequently asked by corporate accounts, content creators, and social media managers," says the solutions provider, particularly in terms of publication frequencies, formats, and preferred times of day. To compile this report, Metricool analyzed over 41,000 company pages and 1.5 million publications of all types (carousels, posts incorporating images or image galleries, publications with videos, and text-only posts that may contain polls or links) over a 122-day period, between October 2023 and January 2024. To simplify the analysis, the pages studied were grouped into several categories according to the number of subscribers: Tiny (24,928 pages) : between 0 and 500 followers, Small (10,196 pages) : between 500 and 2,000 followers, Medium (5,880 pages) : ...